The Project Garments
The Project Garments is an online menswear label and store offering organic luxury clothing and accessories. Its own garments focus on texture and quality materials, alongside a curated edit of shoes, grooming, home and food products.
| Focus | Organic luxury menswear |
|---|---|
| Channel | Online store |
| Range | Clothing, footwear, accessories, grooming, home |
| Website | theprojectgarments.com |
What is The Project Garments?
The Project Garments describes its offer as organic luxury menswear clothing and accessories, with a focus on wearability and low environmental impact. It was set up by founders with backgrounds in finance, consulting and fashion, with the aim of interpreting and decoding the rules of menswear.
Products and positioning
The label's own pieces combine different fabrics and materials, such as zips and straps, with a strong emphasis on texture, and are aimed at men with a relaxed and active lifestyle. Early collections used organic cotton with biological dyes and Italian craftsmanship, and the brand supported the Rhino Project for rhino conservation.
Today the online store covers a broad lifestyle range:
- Clothing from T-shirts and knitwear to coats, swimwear and trousers
- Sneakers, shoes and socks
- Bags, belts, wallets and eyewear
- Skincare, fragrance and shaving products
- Home objects, stationery and a food hall selection
The edit also includes designers such as Anya Hindmarch, Garrett Leight, Fornasetti and Veja.
Why it matters
The Project Garments shows how a small menswear label can grow into a lifestyle destination, pairing its own sustainably minded garments with a curated selection of third party brands.
Frequently asked questions
What does The Project Garments sell?
It sells organic luxury menswear and accessories, plus shoes, grooming products, home objects and food from a curated selection of brands.
What is The Project Garments known for?
The label is known for texture focused menswear that mixes fabrics with details such as zips and straps, made with an eye on low environmental impact.