29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Electronic Sheep

Ireland

Electronic Sheep is an Irish knitwear label from Dublin created by Brenda Aherne and Helen Delany. It is known for graphic, tapestry-like jacquard scarves and knitwear.

Facts
FoundersBrenda Aherne, Helen Delany
BaseDublin
SpecialityJacquard knit scarves
MarketsIreland, UK, Europe, Japan, Australia
Websiteelectronicsheep.com
Segment
Premium
Categories
AccessoriesWomenswearMenswear
Sales channels
WholesaleE-commerce

What is Electronic Sheep?

Electronic Sheep is a Dublin-born knitwear and accessories label run by designers Brenda Aherne and Helen Delany, who grew up as next-door neighbours in the city. The brand is recognised for knitted pieces with a tapestry-like look, often featuring illustrative and narrative motifs.

History

The pair began working together in 1998, when Aherne used prize money from a design award to set up the label. Early output included typographic T-shirts before the brand moved towards the complex jacquard knits it is known for today. Electronic Sheep has also produced music-related designs and collaborated with the Donegal manufacturer Fisherman Out of Ireland, and the designers have created a tapestry commissioned by the First Fortnight festival.

Products and positioning

The range centres on:

  • Jacquard knit scarves such as the Artist Party design
  • Knitwear combining jacquard with Aran and cable textures

Distribution

Electronic Sheep has been stocked by retailers in Ireland, the UK, Europe, Japan and Australia, including Scout in Dublin, and sells through its own website.

Why it matters

The label shows how Irish knitting traditions can be reworked into contemporary graphic accessories with international appeal.

Frequently asked questions

Who is behind Electronic Sheep?

Electronic Sheep is run by Dublin designers Brenda Aherne and Helen Delany, who began working together in 1998.

What does Electronic Sheep make?

It makes graphic jacquard knit scarves and knitwear with a tapestry-like look.

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