Aoife McNamara
Aoife McNamara is an Irish womenswear label founded by the Limerick designer of the same name. It makes sustainable clothing from Irish wool, cotton and linen, including a wool developed with John Hanly Woollen Mills.
| Founder | Aoife McNamara |
|---|---|
| Base | Limerick, Ireland |
| Materials | Irish wool, cotton, linen |
| Mill partner | John Hanly Woollen Mills |
| Website | aoifemcnamara.com |
What is Aoife McNamara?
Aoife McNamara is a womenswear brand from Limerick, Ireland, founded by designer Aoife McNamara, a graduate of the Limerick School of Art and Design. The label is built around slow fashion and ethical, sustainable practice.
Products and positioning
Designs are characterised by strong shoulders, cinched waists and bold colours, with pieces such as tailored coats, knitwear and trousers. The brand focuses on Irish materials:
- Irish wool, including a wool developed with John Hanly Woollen Mills in Nenagh
- Cotton and linen
- Recycled packaging
Garments are manufactured in Ireland, with production in Dublin. The designer has said she wants to show that sustainability is not impractical.
Distribution
The brand sells through its own website and has been stocked by Irish retailers, including a launch in Brown Thomas in Dublin. It has also sold to customers in the United Kingdom, and Irish media and influencers have helped raise its profile.
Why it matters
Aoife McNamara is part of a new generation of Irish designers using local mills and materials to build sustainable fashion labels with international ambitions.
Frequently asked questions
Where is Aoife McNamara based?
The Aoife McNamara label is based in Limerick, Ireland.
What materials does Aoife McNamara use?
The brand uses Irish wool, cotton and linen, including its own wool developed with John Hanly Woollen Mills.