14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

SHOCKLY

Italy

SHOCKLY is an Italian menswear brand operated by Piazza Cima S.r.l. in Conegliano, in the province of Treviso. It designs menswear collections with a worn in look, vivid colours, exclusive prints and bold graphics.

Facts
CompanyPiazza Cima S.r.l.
HeadquartersConegliano, Italy
CategoryMenswear
StyleWorn in look, bold prints and graphics
Websiteshockly.it
Segment
Mid-market
Categories
Menswear
Sales channels
E-commerceWholesale

What is SHOCKLY?

SHOCKLY describes itself as a menswear brand from Italy. It is run by the company Piazza Cima S.r.l., based in Conegliano in the Veneto province of Treviso.

Products and positioning

The collections are built around a deliberately worn in look. The brand puts emphasis on:

  • Handcrafted finishing techniques
  • Vivid colours and exclusive prints
  • Bold graphics and unusual details
  • Collections designed as a coordinated total look

This positions SHOCKLY in casual, character driven menswear, where garment treatments and graphics carry the identity rather than a single hero product.

Distribution

SHOCKLY sells to consumers through an online store on its own website and works with retail partners, who can request a business customer account through a registration form on the site. The brand also uses Facebook, Instagram and YouTube for video and social content.

Why it matters

SHOCKLY is typical of the Veneto's many family scale apparel companies that combine Italian design and finishing know how with wholesale distribution to independent menswear retailers.

Frequently asked questions

Where is SHOCKLY from?

SHOCKLY is an Italian brand run by Piazza Cima S.r.l. in Conegliano, in the province of Treviso.

What does SHOCKLY sell?

SHOCKLY designs menswear collections with a worn in look, vivid colours, exclusive prints and bold graphics.

All brands