Gianni Lupo
Gianni Lupo is an Italian menswear brand founded in 2013 in Tuscany by Gianni Jia. Jeans are its core product, within a total-look range for men.
| Founded | 2013 |
|---|---|
| Founder | Gianni Jia |
| Origin | Tuscany, Italy |
| Flagship store | Florence |
| Website | giannilupo.it |
What is Gianni Lupo?
Gianni Lupo is a menswear brand founded in 2013 in Tuscany, Italy. Its founder is Gianni Jia, and the brand aims to dress men throughout their day.
Products and positioning
Jeans are the core product, described by the brand as an essential item for the wardrobe. Around them sits a wider total-look offer designed for mixing and matching.
- Shirts, knitwear and trousers
- Sweatshirts, tracksuits and t-shirts
- Blazers, waistcoats, polos and shorts
The brand's style tags are lifestyle, urban and contemporary. It uses a recycled and recyclable cotton-elastane denim blend and continues a collaboration with REPREVE, a producer of fibres made from recycled plastic bottles.
Distribution
Gianni Lupo has a flagship store in Florence and is sold in Europe through more than 700 retailers.
Why it matters
Gianni Lupo shows how a young Italian denim-led label can build a wide European wholesale base within about a decade.
Frequently asked questions
Who founded Gianni Lupo?
Gianni Lupo was founded in 2013 in Tuscany by Gianni Jia.
What does Gianni Lupo sell?
It sells menswear led by jeans, including shirts, knitwear, trousers, blazers and polos.