Alcott
Italy
Alcott is an Italian fashion brand founded in Naples in 1988 by Nunzio Colella. It is currently repositioning itself and has opened a restyled store on Via Torino in Milan.
| Country | Italy |
|---|---|
| Founded | 1988, Naples |
| Founder | Nunzio Colella |
| Recent move | Restyled store on Via Torino, Milan |
What is Alcott?
Alcott is an Italian fashion brand founded in Naples in 1988 by Nunzio Colella. A trade article on its repositioning describes the brand as seeking to distance itself from cheaper fast-fashion labels.
Ownership
The same article reports that in 2023 Alcott contributed 215 million euro, together with Gutteridge, to Gruppo Capri.
Distribution
The brand has opened a new store on Via Torino in Milan, described as the first step in a restyling that is still under way. Alcott also lists an online presence and appears in outlet centres, according to retail directory listings returned by search.
Why it matters
Alcott is an example of an established Italian label trying to move up from a value image through store design and product choices.
Frequently asked questions
Where is Alcott from?
Alcott is from Italy. It was founded in Naples in 1988.
Who founded Alcott?
Alcott was founded by Nunzio Colella in 1988.