9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

BOB

Italy

BOB is an Italian brand founded in 2005 in Florence, Tuscany. It is listed as sportswear by the trade fair Pitti Immagine Uomo.

Facts
Founded2005
Based inFlorence, Tuscany, Italy
Trade fairPitti Immagine Uomo 108
Websitebobcompany.it
Websitebobcompany.it
Segment
Mid-market
Categories
MenswearSportswear
Sales channels
Wholesale

What is BOB?

BOB is an Italian fashion brand with its roots in Florence, in Tuscany. The brand profile on the Pitti Immagine website states that it was founded in 2005.

Products and positioning

Pitti Immagine lists BOB in the sportswear category and notes that it exhibited at Pitti Immagine Uomo 108, the Florence men's fashion trade fair. The profile describes a collection with a bold and lively style, aimed at a wide age range under the slogan "Age doesn't matter". It does not list individual items, and it does not name the legal company behind the brand.

Distribution

The brand's official website is bobcompany.it. Appearing at Pitti Uomo indicates a focus on trade buyers, although the profile does not detail stockists or sales channels.

Why it matters

BOB is a small Florentine label that uses the main Italian menswear trade fair as its shop window. Because public coverage is thin, buyers should verify the current collection, delivery windows and terms directly with the company before planning any listing or assortment decision.

Frequently asked questions

Where is BOB from?

BOB is an Italian brand with its roots in Florence, Tuscany.

When was BOB founded?

According to its Pitti Immagine profile, BOB was founded in 2005.

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