14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Impulso

Italy

Impulso is an Italian menswear brand offering a total look with a sporty soul inspired by the sea. It makes shirts, jackets, knitwear, polos and activewear following a Made in Italy philosophy.

Facts
OriginItaly
FocusSea-inspired menswear
Trade fairPitti Immagine Uomo
PaletteNavy, beige, denim, white
Websiteimpulso-store.com
Segment
Premium
Categories
MenswearSportswear
Sales channels
WholesaleE-commerce

What is Impulso?

Impulso is a menswear brand that describes its offer as a total look with a sporty soul inspired by the world of the sea. The brand works to a Made in Italy philosophy and has exhibited at Pitti Immagine Uomo in Florence, the leading trade fair for men's fashion.

Products and positioning

The collection spans lifestyle, high-performance, activewear and sportswear pieces, including:

  • Shirts, casual jackets and bomber jackets
  • Knitwear, sweatshirts and tracksuits
  • T-shirts and polos
  • Activewear

Impulso uses high-quality technical and performance fabrics and yarns, with details such as embroidery, material combinations and fine finishes, plus innovative treatments. Its signature palette is built on classic navy, beige, denim and white, complemented by seasonal shades. The brand names quality, durability and practicality as its core values. Alongside its own label, it also offers private label production.

Distribution

Impulso presents its collections to retail buyers at trade fairs such as Pitti Uomo and sells online through its own store.

Why it matters

Impulso reflects a wider move in Italian menswear towards nautical and athleisure styling built on technical fabrics, combining a sport-led look with domestic manufacturing credentials.

Frequently asked questions

Where is Impulso from?

Impulso is an Italian menswear brand that follows a Made in Italy philosophy.

What does Impulso make?

Impulso makes sea-inspired menswear including shirts, jackets, knitwear, polos, sweatshirts and activewear.

All brands