14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

People of Shibuya

Italy

People of Shibuya is an Italian fashion brand founded in 2014 that began as an outerwear specialist. Inspired by Tokyo's Shibuya crossing, it makes functional, minimalist clothing for men and women.

Facts
Founded2014
OriginItaly
SpecialityTechnical outerwear
Trade fairPitti Uomo
Websitepeopleofshibuya.com
Segment
Premium
Categories
MenswearWomenswearOutdoor
Sales channels
WholesaleE-commerce

What is People of Shibuya?

People of Shibuya is an Italian clothing label established in 2014. Its name and inspiration come from the famous Shibuya crossing in Tokyo, a symbol of urban movement that informs the brand's practical, city-focused design.

History

The brand started as an outerwear specialist and has since developed into a broader fashion label with a minimalist approach. It is a regular exhibitor at Pitti Uomo in Florence.

Products and positioning

People of Shibuya relies on research, development and technology to create functional garments that put comfort and well-being first. The range includes:

  • Casual jackets, raincoats and hi-tech jackets
  • Knitwear and T-shirts
  • Trousers and shorts
  • A womenswear line

Its style sits across lifestyle, outdoor, high-performance and contemporary fashion, with clean lines and technical fabrics.

Why it matters

People of Shibuya is part of a wave of Italian labels that combine technical materials with minimalist design, turning performance outerwear into everyday urban clothing.

Frequently asked questions

Where is People of Shibuya from?

Despite its Japanese-inspired name, People of Shibuya is an Italian brand, established in 2014.

What does People of Shibuya sell?

The brand sells technical and casual outerwear, knitwear, trousers and T-shirts for men, plus a womenswear line.

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