9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Claq

Italy

Claq is an Italian knitwear brand focused on wool garments. It is operated by AIRON Srl, based in Barletta, Italy.

Facts
CountryItaly
CompanyAIRON Srl, Barletta
Core categoryWool knitwear
Latest collectionFall/Winter 26/27
Websiteclaq.it
Segment
Premium
Categories
Menswear
Sales channels
E-commerceWholesale

What is Claq?

Claq, presented as Claq Knitwear, is an Italian brand that concentrates on wool garments. The registered company behind it is AIRON Srl, located in Barletta in the Italian region of Puglia.

Products and positioning

The brand makes wool knitwear using hand-craft methods and organises its collections by season, with the Fall/Winter 26/27 collection the latest shown on its site. Its guiding line is "We're just free", and it draws inspiration from freedom of expression, authentic essences and individuality.

Claq stresses artisanal production, which it presents as a way of preserving tradition and quality. It also highlights sustainability in its use of wool.

The brand's website is organised by season, and its latest collection listed is Fall/Winter 26/27. Its production approach is described as artisanal, with hand-craft methods applied to wool knitwear.

Why it matters

Claq is a small Italian label that places knitwear craft and wool at the centre of its offer, in a market where many brands compete on trend rather than materials.

Frequently asked questions

Where is Claq from?

Claq is an Italian knitwear brand, run by AIRON Srl in Barletta.

What does Claq sell?

Claq sells wool knitwear made with hand-craft methods.

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