De Petrillo
De Petrillo is a Neapolitan tailoring house founded by Benedetto De Petrillo in Naples, Italy. It makes men's suits and jackets that combine classic Neapolitan details with softer structures and less orthodox cuts.
| Founder | Benedetto De Petrillo |
|---|---|
| Base | Naples, Italy |
| Speciality | Neapolitan suits and jackets |
| Positioning | Affordable luxury |
What is De Petrillo?
De Petrillo is a menswear brand from Naples, founded by Benedetto De Petrillo. The house focuses on tailoring, and over roughly a decade since its first jacket it has refined a distinctive approach to the Neapolitan suit.
Products and positioning
The brand's suits are outwardly formal but relaxed in feel. They keep classical Neapolitan elements such as boat-shaped pockets, characteristic lapels and buttonholes, while using softer structures and more unorthodox cuts. According to its founder, it is the details and their placement that make each jacket distinctive.
Construction is a hybrid of handwork and industrial production, with suits estimated to be around 60 per cent handmade. Machine steps are reserved for operations that do not significantly affect the garment, while key stages such as setting the sleeve and some cutting are done by hand.
- Suits and suit jackets
- Seasonal tailored jackets in textured fabrics such as seersucker
De Petrillo describes its positioning as affordable luxury, aimed mainly at men aged roughly 25 to 40.
Distribution
Its jackets and suits are carried by international online and multi-brand retailers, including MR PORTER and The Rake.
Why it matters
De Petrillo is part of a generation of Neapolitan brands that make the city's soft tailoring tradition accessible to a younger audience, balancing hand craft with efficient production.
Frequently asked questions
Where is De Petrillo from?
De Petrillo is a tailoring house from Naples, Italy.
Who founded De Petrillo?
The brand was founded by Benedetto De Petrillo.