PT Torino
Italy
PT Torino (also known as Pantaloni Torino or PT) is a trouser specialist based in Turin, Italy. It is the high-end international trouser label of a family business that began as a fabric wholesaler. The range started with men's trousers and luxury denim and later added women's collections.
| Based in | Turin, Italy |
|---|---|
| Family | Fassino (founder Pierangelo Fassino; son Edoardo Fassino) |
| Parent company | COVER50 (per The Rake, 2019) |
| Core product | Trousers and denim |
| Showrooms | Milan, Tokyo, Munich, New York, Turin |
| Distribution | More than 40 countries (Pitti profile) |
What is PT Torino?
PT Torino is an Italian trouser label from Turin, positioned at the premium end of the market. It is presented by trade and press sources as a specialist in trousers rather than a full ready-to-wear house.
History
According to the Pitti Immagine exhibitor profile, the business was founded in Turin by Pierangelo Fassino as a family fabric wholesaler and grew through the 1970s and 1980s into a trouser specialist selling 180,000 pairs per season. In the 1990s his son Edoardo Fassino joined and launched PT Torino as a high-end international trouser label. A 2019 article in The Rake describes the brand as sitting under COVER50, a family-owned company in business since 1968, and quotes commercial and creative director Domenico Gianfrate.
Products and positioning
PT Torino began with men's trousers and luxury denim and later added women's trouser and denim collections. The Rake's 2019 article highlights the PT01 line, a more formal collection offered in flat-front and reverse-pleated styles. Other lines and numerical models are not described in the sources reviewed here.
Business model and distribution
The Pitti profile states that the company has showrooms in Milan, Tokyo, Munich, New York and Turin, and that its brands are distributed in more than 40 countries. This points to a mainly wholesale model through specialist menswear retailers, although the sources do not give a breakdown by channel.
Why it matters
PT Torino is a reference point for Italian trouser making and shows how a family textile business can build a focused, internationally distributed label around a single product category.
Frequently asked questions
Who owns PT Torino?
The Rake reported in 2019 that PT sits under COVER50, a family-owned company active since 1968. The Pitti Immagine profile describes the label as launched by Edoardo Fassino, son of Pierangelo Fassino.
Where is PT Torino from?
PT Torino is from Turin, Italy, where the company is based. It specialises in men's and women's trousers and denim.