8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Paul & Shark

Italy

Paul & Shark is an Italian sailing-inspired fashion brand founded in 1975 by Paolo Dini and based in Varese. It makes knitwear, outerwear and ready-to-wear for men and women, and Andrea Dini is named as chief executive.

Facts
Founded1975
FounderPaolo Dini
HeadquartersVarese, Italy
Chief executiveAndrea Dini (per Wikipedia)
SegmentPremium and contemporary
Websitepaulandshark.com
Segment
Premium
Categories
MenswearWomenswear
Sales channels
Own storesE-commerce

What is Paul & Shark?

Paul & Shark is an Italian fashion brand from Varese, founded in 1975 by Paolo Dini, the son of the mill owner Gian Ludovico Dini. The name comes from a sail Dini saw on an 18th-century clipper at a small sailmaker's workshop in Maine, which bore the words "Paul & Shark".

Products and positioning

The brand describes itself as defining elegance and performance, inspired by the ocean, and says it combines Italian craftsmanship with new technology. It sells knitwear, outerwear and ready-to-wear for men and women. The website carries a Heritage section and an "An Italian story" section.

Business model and distribution

Wikipedia reports about 280 stores worldwide, without giving a date or splitting them between own and partner locations. The official website sells directly online, and its footer names Dama S.p.A., Via Piemonte 174, Varese, as the company behind the site. Andrea Dini is named as chief executive on Wikipedia. The sources reviewed do not state the brand's ownership structure, so it is not described here.

Why it matters

Paul & Shark is one of the better-known Italian nautical-lifestyle labels. It is still tied to the family that founded it, and its place in the premium knitwear and outerwear segment makes it a regular name in menswear wholesale and in the premium store networks of Europe and beyond.

Frequently asked questions

Where is Paul & Shark from?

Paul & Shark is an Italian brand founded in 1975 by Paolo Dini and based in Varese, in the Lombardy region.

Who founded Paul & Shark?

Paolo Dini, the son of mill owner Gian Ludovico Dini, founded Paul & Shark in 1975. The name was inspired by a sail he saw in a sailmaker's workshop in Maine.

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