Luis Trenker
Luis Trenker is an Italian fashion brand founded in 1995 in Bolzano, South Tyrol. It makes menswear and womenswear inspired by alpine clothing traditions and the South Tyrolean lifestyle of the 1930s.
| Founded | 1995 |
|---|---|
| Founder | Michi Klemera |
| Headquarters | Bolzano, South Tyrol |
| Monobrand stores | 14 |
| Retail clients | Over 250 |
| Website | luistrenker.com |
What is Luis Trenker?
Luis Trenker is a clothing brand based in Bolzano, in Italy's South Tyrol region. It was founded in 1995 by Michi Klemera and designs collections for men and women that combine alpine heritage with contemporary design.
Products and positioning
The brand draws on alpine clothing traditions and the South Tyrolean lifestyle of the 1930s. Its styles span lifestyle, classic, workwear, outdoor, urban and craftsmanship themes. The range includes:
- Shirts, polos and T-shirts
- Knitwear, sweatshirts and tracksuits
- Blazers and chinos
- Boots and ankle boots
Its stated mission is to bring happiness to extraordinary people through extraordinary ideas and creations. The name has also been licensed beyond fashion, including hotel suites, infrared sauna booths and hotel cosmetics.
Distribution
Luis Trenker operates 14 monobrand stores, supplies more than 250 retail clients worldwide, runs an online shop and has numerous shop in shop points of sale. The brand also presents its collections at Pitti Uomo in Florence.
Why it matters
Luis Trenker shows how a regional heritage story from the Alps can be developed into a premium lifestyle brand with its own retail network, wholesale reach and licensing activities.
Frequently asked questions
Where is Luis Trenker from?
Luis Trenker is based in Bolzano in South Tyrol, Italy.
What does Luis Trenker sell?
It sells menswear and womenswear such as shirts, knitwear, blazers and chinos, as well as boots, inspired by alpine traditions.