Aniye By
Aniye By is an Italian women's fashion brand founded in 2000 in Carpi, near Modena, by Alessandra Marchi. It offers clothing, shoes and bags and is sold through its own online shop.
| Founded | 2000 |
|---|---|
| Founder | Alessandra Marchi |
| Origin | Carpi, near Modena, Italy |
| Sister label | Aniye Records (2022) |
| Website | aniyeby.com |
What is Aniye By?
Aniye By is an Italian womenswear brand established in 2000 in Carpi, near Modena. It was founded by Alessandra Marchi, who is also its creative director.
Products and positioning
The brand focuses on women's clothing, including dresses and tailored pieces, and also makes footwear and bags. Its current online collection is organised into dresses, tops, jackets, trousers, skirts, jumpsuits, shirts, T-shirts, denim, outerwear, eco-fur and knitwear, with accessories, shoes and bags alongside.
Related label
Marchi founded a sister label, Aniye Records, in 2022, which is described as a distinct entity.
Distribution
Aniye By operates an official online shop with a loyalty programme called The Aniye Room, a store locator, and a business-to-business portal for retailers. The brand is described as having a global presence.
Why it matters
Aniye By is an example of an Emilia-Romagna label built around its founder's creative direction, spanning ready-to-wear and accessories under one name.
Frequently asked questions
Where is Aniye By from?
Aniye By is an Italian brand, established in 2000 in Carpi, near Modena.
Who founded Aniye By?
Aniye By was founded by Alessandra Marchi, who is also its creative director.