14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Liviana Conti

Italy

Liviana Conti is an Italian womenswear brand with roots in knitwear. It makes minimalist clothing, bags and accessories with an urban style and a romantic touch.

Facts
CountryItaly
HeritageKnitwear
StyleMinimalist, urban, romantic
Key fabricsMerino wool, crepe wool
Websitelivianaconti.com
Segment
Premium
Categories
WomenswearBagsAccessories
Sales channels
WholesaleOwn stores

What is Liviana Conti?

Liviana Conti is an Italian fashion company whose name joins those of a knitwear designer, Liviana, and Roberto Conti, the company's general director. The brand is headquartered in Italy and has long been associated with knitwear, for which it was already sought after in the early 1980s.

Products and positioning

The brand works with a minimalist concept, described as an urban style with a romantic touch and artisanal finishing. The collections cover a full womenswear wardrobe:

  • Coats, jackets, trousers and skirts
  • T-shirts and sweaters
  • Bags in leather, suede and synthetic leather
  • Accessories such as fisherman hats, baseball caps, scarves and maxi hats

Key fabrics include merino wool, crepe wool and viscose canvas, alongside technical knits.

Distribution

Liviana Conti is sold through independent boutiques in Italy and abroad, including stockists in Spain, and through brand stores in Italian designer outlet centres.

Why it matters

Liviana Conti is representative of the Italian mid-sized fashion companies that grew from knitwear expertise into complete lifestyle collections, keeping a recognisable design signature while serving multi-brand retail.

Frequently asked questions

Where is Liviana Conti from?

Liviana Conti is an Italian fashion company headquartered in Italy.

What does Liviana Conti sell?

It sells womenswear such as coats, knitwear, trousers and skirts, plus bags and accessories.

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