Apposta
Apposta is a made-to-measure shirt brand sold online. It offers around 3,000 Italian fabrics and free consultations with a shirt expert in London.
| Product | Made-to-measure shirts |
|---|---|
| Fabrics | Around 3,000 Italian fabrics |
| Heritage | Fourth-generation Italian shirtmaker, per the listing |
| Consultations | Free, with a shirt expert in London |
What is Apposta?
Apposta makes made-to-measure shirts that are sold online. Customers can customise an existing design or build a shirt from scratch by choosing a fabric.
Products and positioning
The brand offers around 3,000 Italian fabrics, ranging from everyday cottons to luxury Giza 45 and Sea Island cotton. Its listing in a British country-lifestyle directory links it to a fourth-generation Italian shirtmaker heritage.
Distribution
Orders are placed online, and the brand offers free one-to-one consultations with a shirt expert in London. The directory entry does not name a headquarters or any founders.
Why it matters
Apposta is an example of the made-to-measure model applied to shirts, where a large choice of fabrics and an online configuration process replace the traditional fitting appointment. The free consultations in London add a personal service element to what is otherwise an online purchase, and the choice of fabrics spans everyday cottons through to luxury Giza 45 and Sea Island cotton, which covers a wide range of budgets and occasions.
Frequently asked questions
What does Apposta sell?
Apposta sells made-to-measure shirts online, with a choice of around 3,000 Italian fabrics.
Does Apposta offer consultations?
Yes, it offers free one-to-one consultations with a shirt expert in London.