Berwich
Italy
Berwich is an Italian trouser brand created in 2007 by Michele and Anna Fumarola, who still own it. It is based in the Martina Franca fashion district.
| Founded | 2007 (brand); family trouser-making from 1975 |
|---|---|
| Founders | Michele and Anna Fumarola |
| Base | Martina Franca fashion district, Italy |
| Product focus | Trousers |
What is Berwich?
Berwich is an Italian trouser label. A feature published by the Florence retailer Eredi Chiarini says the owners, Michele and Anna Fumarola, created the Berwich brand in 2007. The same article traces the family's trouser-making roots to a small garage in 1975. The company belongs to the Martina Franca fashion district.
Products and positioning
Berwich is known for trousers. The article names the Morello, a slip-fit model with a flat-stomach cut that has been in the collection for over six years, and the Barber, a machine-washable stretch wool style. The brand takes its name from a Scottish explorer, and its guiding claim is Leaving, Traveling, and Discovering.
Fabrics come mainly from Italian companies, some made exclusively with specific suppliers. The company says it is investing in recycled materials and an integrated supply chain.
Distribution
The article reports that Berwich products are sold in Florence at Eredi Chiarini, and that the company has partnerships with international luxury brands.
Frequently asked questions
Where is Berwich from?
Berwich is an Italian brand from the Martina Franca fashion district.
Who founded Berwich?
Michele and Anna Fumarola created the Berwich brand in 2007 and are still its owners.