Byblos
Byblos S.r.l. · Italy
Byblos is an Italian fashion house founded in 1973 as a youthful ready-to-wear line of the Genny company. It has been controlled since 2018 by Manuel Facchini through Byblos S.r.l., who is chief executive and creative director. Its name comes from the Byblos hotel in Saint-Tropez.
| Founded | 1973 |
|---|---|
| Origin | Italy (originally a Genny line) |
| Owner | Byblos S.r.l. (Manuel Facchini, since 2018) |
| Chief executive and creative director | Manuel Facchini (CEO since 2022) |
| Flagship | 33 Via della Spiga, Milan |
| Segment | Premium and contemporary |
| Website | byblosofficial.com |
What is Byblos?
Byblos is an Italian fashion house that describes itself as "Luxury Fashion Made in Italy Since 1973". It makes women's and men's ready-to-wear, bags, jewellery and accessories, and a younger line called BY Byblos with a colourful, expressive identity.
History
Wikipedia reports that Byblos began in 1973 as a youthful ready-to-wear line of Genny and became independent within the Genny group in 1983. The name comes from the Byblos hotel in Saint-Tropez. Ownership has changed several times: the Prada Group acquired Genny in 2001, Swinger International of Verona bought Byblos in 2002, and Manuel Facchini took control in 2018 through Byblos S.r.l. Fragrances and eyewear were added in the 1990s and 2000s, and licences cover categories such as kidswear, footwear and bags.
Leadership
Manuel Facchini has been creative director since 2006 and chief executive officer and creative director since 2022.
Business model and distribution
Since 2022 the brand has moved away from wholesale towards direct retail and e-commerce, and it presents collections digitally. A concept flagship at 33 Via della Spiga in Milan opened in February 2022. Licensing remains part of the model for categories outside core ready-to-wear.
Why it matters
Byblos shows how an Italian 1980s fashion name has been repositioned under owner-led management, combining a licensing legacy with a shift to direct-to-consumer channels.
Frequently asked questions
Who owns Byblos?
Manuel Facchini took control of Byblos in 2018 through Byblos S.r.l., according to Wikipedia. Earlier owners included the Genny group, the Prada Group and Swinger International.
Where does the name Byblos come from?
The name comes from the Byblos hotel in Saint-Tropez, according to Wikipedia. The brand itself was founded in 1973 as a line of the Italian company Genny.