Chiara Ferragni
Italy
Chiara Ferragni is an Italian fashion brand that carries the name of its founder, the Milan-born fashion entrepreneur and influencer. Its Chiara Ferragni Collection was built first around footwear.
| Origin | Italy |
|---|---|
| Founder | Chiara Ferragni |
| First store | Milan, 26 July 2017 |
| Main early product | Footwear |
What is Chiara Ferragni?
Chiara Ferragni is an Italian fashion label named after its founder, who became known as a fashion blogger and influencer before building a product business. The brand's range has covered womenswear, children's clothing, bags, accessories and footwear.
History
Public reference sources describe footwear as the main product line of the Chiara Ferragni Collection. They report that the collection's first store opened in Milan on 26 July 2017. The same source states that her business ventures grossed about $8 million in 2014, mostly from Chiara Ferragni Collection footwear.
Why it matters
The brand is a widely cited example of an influencer-led fashion label, in which a personal following on social media was turned into a product company with its own physical retail.
Frequently asked questions
Who founded Chiara Ferragni?
The brand carries the name of its founder, the Italian fashion entrepreneur Chiara Ferragni.
What does Chiara Ferragni sell?
The Chiara Ferragni Collection was built first around footwear and has also covered womenswear, children's clothing, bags and accessories.