Marina Rinaldi
Max Mara Fashion Group · Italy
Marina Rinaldi is an Italian plus-size womenswear brand founded in 1980 in Reggio Emilia by Achille Maramotti, the founder of Max Mara. It belongs to Max Mara Fashion Group and, per Wikipedia, is sold in more than 300 stores worldwide.
| Founded | 1980 |
|---|---|
| Founder | Achille Maramotti |
| Owner | Max Mara Fashion Group |
| Headquarters | Reggio Emilia, Italy |
| Segment | Premium and contemporary |
| Website | marinarinaldi.com |
What is Marina Rinaldi?
Marina Rinaldi is a plus-size women's fashion brand and one of the labels of Max Mara Fashion Group. It was founded in 1980 in Reggio Emilia by Achille Maramotti, and its name comes from his great-grandmother, who ran a fashion atelier in Reggio Emilia in 1850. Max Mara Fashion Group describes it as a leader in its segment.
History
The brand began advertising in 1981 and has sold its collections internationally since 1984. It introduced the Italian term taglia comoda to replace taglia forte as the word for plus-size. In 1991 it launched a magazine for curvaceous women, MR Characters. Melissa McCarthy wore the brand at the 2012 Academy Awards.
Products and positioning
Max Mara Fashion Group presents the brand as a pioneer in offering a clothing range across a wide span of sizes, with softer silhouettes. Persona by Marina Rinaldi is a size-inclusive label that draws on around 30 years of the brand's expertise.
Business model and distribution
Wikipedia reports more than 300 stores worldwide, including locations on Wilshire Boulevard, Madison Avenue, Old Bond Street and Corso Vittorio Emanuele. The brand is part of a family-owned group: Wikipedia says Max Mara is a private company owned by Luigi, Ignazio and Ludovica Maramotti, with Luigi Maramotti as chairman.
Why it matters
Marina Rinaldi is one of the first large fashion houses to build a dedicated premium plus-size label, and it remains a core part of the Max Mara portfolio alongside Weekend Max Mara, Sportmax, Marella and others.
Frequently asked questions
Who owns Marina Rinaldi?
Marina Rinaldi is owned by Max Mara Fashion Group, the family company founded by Achille Maramotti. Wikipedia reports that it is owned by Luigi, Ignazio and Ludovica Maramotti.
Is Marina Rinaldi a plus-size brand?
Yes. Marina Rinaldi is a plus-size women's fashion brand founded in 1980 in Reggio Emilia. It is part of Max Mara Fashion Group.