Marella
Max Mara Fashion Group · Italy
Marella is an Italian women's fashion brand within the family owned Max Mara Fashion Group. It began as a collection in 1976 and became an autonomous company in 1988.
| Started as collection | 1976 |
|---|---|
| Autonomous company | 1988 |
| Owner | Max Mara Fashion Group |
| Headquarters (group) | Reggio Emilia, Italy |
| Segment | Premium and contemporary |
| Reach | More than 50 countries |
| Website | marella.com |
What is Marella?
Marella is a made in Italy women's clothing and accessories brand within the Max Mara Fashion Group. Its range includes coats, jackets, dresses, knitwear, trousers, shoes, bags and scarves, and the group describes it as glamorous, contemporary and easy to wear.
History
Marella began as a collection in 1976 and became an autonomous company in 1988, according to the Max Mara Fashion Group. The group itself was founded in Reggio Emilia in 1951 by Achille Maramotti and is today a family owned house. Marella appears in its brand list alongside MaxMara, Sportmax, Weekend Max Mara, MAX&Co., Pennyblack, Marina Rinaldi, Persona, iBlues and Intrend.
Products and positioning
The brand blends seasonal trends with Italian design for a modern and dynamic woman, and the group says it emphasises product know how and a balance between quality and price. Prices on its official online shop range from about 215 to 1,320 US dollars for the featured items, which suggests a premium to upper mid market position.
Business model and distribution
Marella is distributed across five continents, in more than 50 countries and 200 cities, according to the group. It is sold in its own stores, through wholesale partners and via an official online shop offering free shipping and returns. The shop's legal notices name Dedimax S.r.l. and Max Mara Retail Ltd, which are part of the group's retail structure.
Why it matters
Marella shows how Max Mara Fashion Group extends beyond its signature coats into a wider range of price points. It is one of the group's accessible labels, useful for understanding how a family owned fashion house segments its brands.
Frequently asked questions
Who owns Marella?
Marella belongs to the Max Mara Fashion Group, an Italian fashion house that describes itself as family owned since 1951.
Is Marella a luxury brand?
Marella is positioned as a premium contemporary brand, with a balance of quality and price. It sits alongside the group's other labels at different price points.