8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Max Mara Fashion Group: all brands

The 3 brands of Max Mara Fashion Group in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Max Mara: Max Mara is an Italian luxury womenswear brand founded in 1951 in Reggio Emilia by Achille Maramotti and owned by his family through Max Mara Fashion Group. It is best known for its coats, including the 101801 camel coat and the Teddy Bear coat.

Max&Co.: Max&Co. is the contemporary womenswear brand of the Max Mara Fashion Group, the family-owned company from Reggio Emilia. It targets a younger customer than Max Mara with versatile, trend-aware collections and regular designer collaborations.

Weekend Max Mara: Weekend Max Mara is the casual elegance line of the Max Mara Fashion Group, launched in 1983 as a weekend collection. It offers relaxed but polished womenswear and accessories through around 250 monobrand stores and department stores worldwide.

All brands