Pennyblack
Max Mara Fashion Group · Italy
Pennyblack is an Italian women's fashion brand and part of Max Mara Fashion Group, the family-owned company founded by Achille Maramotti in Reggio Emilia. The group presents it as an outerwear brand with a timeless allure that unites generations.
| Owner | Max Mara Fashion Group |
|---|---|
| Group headquarters | Reggio Emilia, Italy |
| Group chairman | Luigi Maramotti (per Wikipedia) |
| Specialism | Outerwear |
| Segment | Premium and contemporary |
| Website | pennyblack.com |
What is Pennyblack?
Pennyblack is an Italian women's brand that belongs to Max Mara Fashion Group (MMFG). The group's website describes it as an outerwear brand with "a timeless allure that unites generations". The sources reviewed give no founding year, so none is stated here.
Products and positioning
According to MMFG, Pennyblack's heritage centres on tartans, houndstooth and stripes, with prints and colours reworked every season. Its positioning is that of an accessible premium label inside a group whose other brands include Max Mara, Weekend Max Mara, Sportmax, Marella and Marina Rinaldi.
Group context
Max Mara Fashion Group presents Pennyblack as one of its core brands. Wikipedia lists the other group labels as Sportmax, Sportmax Code, Weekend Max Mara, Marella, iBlues, Marina Rinaldi and MAX&Co., the youth division. The group website counts nine brands, although its list names ten once Persona by Marina Rinaldi is included.
Ownership
Wikipedia describes Max Mara as a private company owned by Luigi, Ignazio and Ludovica Maramotti, with Luigi Maramotti as chairman. It says the company has produced 35 labels in total. The Wikipedia page does not date these roles, so they should be checked against current company statements.
Why it matters
Pennyblack broadens the Max Mara portfolio into a more accessible price tier, and its identity built on classic patterns and coats illustrates how the group extends its outerwear expertise across several brands.
Frequently asked questions
Who owns Pennyblack?
Pennyblack is owned by Max Mara Fashion Group, a private Italian company that Wikipedia says is owned by Luigi, Ignazio and Ludovica Maramotti.
Is Pennyblack part of Max Mara?
Yes. Max Mara Fashion Group lists Pennyblack among its brands, alongside Max Mara, Weekend Max Mara, Sportmax, Marella and Marina Rinaldi.