14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Tonino Lamborghini

Italy

Tonino Lamborghini is an Italian lifestyle brand under which Tonino Lamborghini, son of Lamborghini founder Ferruccio Lamborghini, designs a collection of clothing and accessories. The brand carries one of the best known family names in Italian motoring into fashion and lifestyle products.

Facts
OriginItaly
DesignerTonino Lamborghini
Family linkSon of Ferruccio Lamborghini
Product focusClothing and accessories
Websitelamborghini.it
Segment
Premium
Categories
MenswearAccessories
Sales channels
Licensing

What is Tonino Lamborghini?

Tonino Lamborghini is the brand under which Tonino Lamborghini, son of Ferruccio Lamborghini, designs a collection of clothing and accessories. It is distinct from Automobili Lamborghini, the sports car maker his father founded, but shares the family name and Italian heritage.

History

Ferruccio Lamborghini built his reputation first as a manufacturer of tractors and later as the founder of the sports car company that bears his name. His son Tonino went on to develop his own design activity, which extends beyond fashion: he also designed the Town Life, an electric microcar revealed at the Bologna Motor Show in 1999.

Products and positioning

The brand's offer centres on clothing and accessories that draw on the Lamborghini family identity. Its product lines are positioned as lifestyle items rather than motoring merchandise.

  • Clothing collections
  • Accessories
  • Design projects beyond fashion, such as the Town Life microcar

Why it matters

Tonino Lamborghini is a case of a family name from Italian automotive history being developed into an independent design and lifestyle brand, separate from the car company yet built on the same heritage.

Frequently asked questions

Is Tonino Lamborghini the same as Lamborghini cars?

No. Tonino Lamborghini is the brand of Ferruccio Lamborghini's son Tonino, who designs clothing and accessories under his own name.

Who is behind Tonino Lamborghini?

The brand is led by Tonino Lamborghini, son of Ferruccio Lamborghini, founder of the Lamborghini sports car company.

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