14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Fratelli Russo

Italy

Fratelli Russo is an Italian footwear brand founded in 2018 by twin brothers Gioele and Nicolò Russo. It offers trend-aligned shoes at accessible prices.

Facts
CountryItaly
Founded2018
FoundersGioele and Nicolò Russo
CategoryFootwear
Websitefratellirusso.it
Segment
Mid-market
Categories
Footwear
Sales channels
Wholesale

What is Fratelli Russo?

Fratelli Russo is an Italian footwear brand founded in 2018. The idea came from twin brothers Gioele and Nicolò Russo, born in 1991, who are fourth-generation footwear manufacturers. One brother leads style while the other handles the commercial side.

Products and positioning

The brand aims for high style and close alignment with current trends at an accessible price. The intention is that customers can own several pairs rather than a single investment piece.

Distribution

Fratelli Russo describes a dense distribution network and has collaborated with stylists and celebrities. It took part in the Made in Italy showcase organised by ICE, the Italian trade agency, and states its goal as earning a place in top Italian, European and global showcases.

Why it matters

The label is a young Italian brand built on inherited manufacturing know-how, with a split between design and commercial leadership that is common in family-led footwear companies. Its focus on accessible pricing and speed to trend puts it in the broad middle of the footwear market.

Frequently asked questions

Who founded Fratelli Russo?

Twin brothers Gioele and Nicolò Russo founded Fratelli Russo in 2018.

What does Fratelli Russo sell?

Fratelli Russo sells footwear that combines current trends with accessible pricing.

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