14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

WOMSH

Italy

WOMSH is an Italian sneaker brand from the Padua area known for vegan shoes made with apple-waste material. Its sneakers are produced in Italy.

Facts
OriginItaly
CompanyTrade Promotions S.r.l., Vigonza
Key materialApple-waste fibre
ProductionItaly
Websitewomsh.com
Segment
Mid-market
Categories
Footwear
Sales channels
E-commerceMarketplacesWholesale

What is WOMSH?

WOMSH is an Italian footwear brand making sneakers for men and women. The company behind it, Trade Promotions S.r.l., is registered in Vigonza in the province of Padua, and the brand credits its founder Gianni.

Products and positioning

WOMSH is best known for its vegan sneakers made with an apple-fibre material produced from organic industrial apple waste such as peel and core, blended with polyurethane. The material is supplied by Frumat in Bolzano. The sneakers are produced entirely in Italy and feature a natural sponge lining, a removable insole in natural fabric and a rubber sole.

Current collections include models named Kato, Hyper, Snik2 and Wave2.

Sustainability initiatives

  • A cacao tree planted for each vegan sneaker sold
  • Customers can return worn shoes to authorised stores in exchange for a discount voucher
  • Recycled rubber is reused for playground flooring

Distribution

WOMSH sells through its own online shop and through retailers and online platforms such as Zalando.

Why it matters

WOMSH is one of the Italian brands that brought plant-based leather alternatives into everyday sneakers, combining local production with circular initiatives.

Frequently asked questions

Where are WOMSH sneakers made?

WOMSH sneakers are produced entirely in Italy.

What are WOMSH vegan sneakers made of?

They use a material made from organic industrial apple waste blended with polyurethane, supplied by Frumat in Bolzano.

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