Serapian
Richemont · Italy
Serapian is an Italian luxury leather goods brand that describes itself as making luxury bags and accessories since 1928. The company's website states that it is managed and coordinated by Compagnie Financiere Richemont, and its address is in Milan. It is known for signature collections such as Mosaico.
| Founded | 1928 |
|---|---|
| Owner | Compagnie Financiere Richemont S.A. |
| Headquarters | Milan, Italy |
| Segment | Luxury bags and accessories |
| Website | serapian.com |
What is Serapian?
Serapian is an Italian maker of luxury bags and accessories. Its website uses the line "Luxury Bags and Accessories since 1928". The operating company is Stefano Serapian Srl, with its address on Via Benigno Crespi in Milan.
Ownership
The site's footer describes the company as a sole proprietorship subject to the management and coordination of Compagnie Financiere Richemont S.A. Serapian is therefore part of the Richemont group. The page does not give the date of the acquisition, so none is stated here.
Products and positioning
The range covers women's and men's bags, including totes, crossbody and shoulder bags, handbags, briefcases, backpacks and clutches. It also includes small leather goods such as wallets and card cases, accessories such as belts, notebooks and desk accessories, and travel goods such as trolleys, travel bags and washbags.
- Signature collections: Mosaico, Secret Bag, Chiaroscuro and Maro Bag
- A limited-edition Mestieri d'Arte Bokashi line made with the British designer Bethan Laura Wood
- A bespoke service for custom orders
Business model and distribution
The brand sells online through its own site, which offers delivery options by country. Details of its store network and wholesale partners were not available from the sources consulted, so they are not described here.
Why it matters
Serapian is one of the Italian leather goods houses within a major luxury group, and its woven Mosaico technique gives it a recognisable position among Italian bag labels.
Frequently asked questions
Who owns Serapian?
Serapian's website states that the company is subject to the management and coordination of Compagnie Financiere Richemont S.A., so it belongs to the Richemont group.
Where is Serapian from?
Serapian is an Italian brand. Its company address is in Milan, and the website dates the brand to 1928.