Australian
L'Alpina Maglierie Sportive S.p.A. · Italy
Australian is an Italian tennis-inspired sportswear brand founded in 1956 by L'Alpina Maglierie Sportive S.p.A. It is known for pique tracksuits and a kangaroo logo.
| Founded | 1956 |
|---|---|
| Company | L'Alpina Maglierie Sportive S.p.A. |
| Country | Italy |
| Signature | Kangaroo logo, pique tracksuits |
What is Australian?
Australian is a sportswear brand from Italy. A brand profile states it was founded in 1956 by L'Alpina Maglierie Sportive S.p.A., the knitwear company that Leardo Gabrielli started in 1946, and that the brand is made in Italy.
Products and positioning
The brand is known for tennis-inspired sportswear, including two-tone pique tracksuits, polos, shorts and skirts. Its signature is a left-facing kangaroo logo. The profile lists the price tier as mid-range and puts mainline tracksuits at roughly 150 to 200 euros.
Distribution and licensing
The name is licensed for socks and accessories. The brand is the technical sponsor of the Italian Tennis Federation.
Why it matters
Australian shows how a heritage sports knitwear label can stay relevant as a casualwear brand. The profile notes that 1980s vintage pieces became associated with Dutch gabber and European terrace subcultures, which helps explain its following in the Netherlands It is sometimes confused with Australian Footwear, a separate Dutch brand, even though the two names are similar..
Frequently asked questions
Where is Australian from?
Australian is an Italian sportswear brand, made in Italy, despite its name.
What does Australian sell?
It sells tennis-inspired sportswear such as pique tracksuits, polos, shorts and skirts.
