Please

Please is an Italian fashion brand that designs and produces ready-to-wear in Italy. Its main line is womenswear, complemented by Please Kids, a children's line built on the same aesthetic.

What is Please?

Please is an Italian ready-to-wear label whose core business is womenswear, sold under the Please Woman name. The brand presents its clothing as Made in Italy, with design and production organised around a building of more than 10,000 square metres where its design team carries out ongoing product research.

Products and positioning

The brand is known for a distinctive take on seasonal trends and close attention to detail. Its children's line, Please Kids, was created to carry the qualities of the women's collection into childrenswear. The kids' offer is structured as two programmed collections a year plus two seasonal flash drops, a rhythm that lets the brand refresh assortments between main seasons.

• Dresses and shirts
• Denim
• Knitwear
• Contemporary, urban and leisure styles, including athleisure

Distribution

Please Kids exhibits at Pitti Immagine Bimbo in Florence, the international trade fair for childrenswear, where it presents collections to retail buyers, including at the January 2027 edition.

Why it matters

Please is an example of an Italian mid-market brand that combines domestic production with a fast seasonal cadence, extending a womenswear identity into a children's line rather than building a separate brand.

Frequently asked questions

Where is Please from?

Please is an Italian fashion brand whose collections are designed and made in Italy.

What does Please sell?

Please sells womenswear and, through its Please Kids line, children's dresses, shirts, denim and knitwear.

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