Imperial
Imperial is an Italian fashion brand operated by IMPERIAL Spa, a company registered in Bologna. It sells womenswear and menswear that it describes as unique and sophisticated fast fashion.
| Company | IMPERIAL Spa |
|---|---|
| Registered in | Bologna, Italy |
| Model | Fast fashion |
| Online | Storefronts in 17 European countries |
| Website | imperialfashion.com |
What is Imperial?
Imperial is an Italian clothing brand run by IMPERIAL Spa, a company registered in Bologna. The brand describes its offer as fast fashion with a unique and sophisticated character, aimed at both women and men.
Products and positioning
Imperial designs clothing for women and men within a fast-fashion model, meaning frequent collections that follow current trends. The brand positions itself at the more styled end of that model, with an emphasis on an Italian look rather than basics alone.
Distribution
Imperial sells through its own channels, combining a store network, which customers can search with a store locator on its website, with e-commerce. Its online shop runs separate storefronts for 17 European countries, including Italy, France, Spain and Sweden, plus an international version. Shipping to the United Kingdom has ended.
- Own store network with an online store locator
- Country-specific webshops across Europe
- An international online storefront
Why it matters
Imperial is one of the Italian brands applying fast-fashion speed to a domestic design identity. Its multi-country webshop set-up shows how a mid-sized fashion company can serve many European markets directly from a single Italian base.
Frequently asked questions
Where is Imperial from?
Imperial is an Italian fashion brand operated by IMPERIAL Spa, a company registered in Bologna.
What does Imperial sell?
Imperial sells womenswear and menswear that it describes as unique and sophisticated fast fashion.