Freddy
Freddy is an Italian sportswear brand founded in Chiavari in 1976 by Carlo Freddi. It is known for its WR.UP shaping trousers, fitness apparel and teamwear for Italian sports federations.
| Founded | 1976 |
|---|---|
| Founder | Carlo Freddi |
| Headquarters | Chiavari, Italy |
| Presence | Around 50 countries |
| Website | freddy.com |
What is Freddy?
Freddy is an Italian sportswear and lifestyle brand based in Chiavari, on the Ligurian coast. It was founded in 1976 by Carlo Freddi, who still leads the company, and is present in around 50 countries, with Italy as its largest market.
History
Freddy grew during the aerobics boom with apparel for fitness and movement. Over time it expanded into teamwear, supplying uniforms to the Italian Gymnastics Federation and the Italian Volleyball Federation, and added artistic gymnastics leotards after acquiring Sigoa in Lissone. The brand marked its fiftieth anniversary with a renewed focus on teamwear.
Products and positioning
- WR.UP trousers and jeans with a shaping effect, the brand's biggest lifestyle success
- Fitness, dance and training apparel
- Gymnastics leotards
- Teamwear for sports federations
Distribution
Freddy sells through multibrand retailers and online, and has been reorganising its business in the United States.
Why it matters
Freddy shows how an Italian sportswear brand rooted in fitness can build a crossover lifestyle hit, with WR.UP, while keeping credibility through technical teamwear for national federations.
Frequently asked questions
Where is Freddy from?
Freddy is an Italian sportswear brand founded in 1976 and headquartered in Chiavari, Liguria.
What is Freddy known for?
Freddy is best known for its WR.UP shaping trousers, as well as fitness apparel, gymnastics leotards and teamwear.