29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Paoloni

Italy

Paoloni is a family owned Italian menswear brand born at the beginning of the 1990s. It is known for suits, jackets, outerwear and trousers made from fine fabrics.

Facts
OriginItaly
LaunchedEarly 1990s
OwnershipFamily owned
Special lineBlack Label (since 2015)
Websitepaoloni.it
Segment
Premium
Categories
Menswear
Sales channels
WholesaleDepartment stores

What is Paoloni?

Paoloni is an Italian men's clothing brand that takes its name from the family that owns the company. It was born at the beginning of the 1990s and has been active for more than thirty years. In the 1990s and 2000s it ranked among the twenty largest Italian menswear companies by turnover and distribution.

Products and positioning

The brand is best known for its jackets and suits. Its strongest categories are suits, outerwear and trousers made from precious fabrics. The full range covers:

  • Suits, blazers and jackets
  • Coats and outerwear
  • Trousers, waistcoats and shirts
  • Knitwear and evening tails

Since 2015 the Black Label collection has offered suits, jackets and trousers for special occasions and ceremonies.

Distribution

Paoloni exhibits at Pitti Immagine Uomo in Florence and is carried by department stores such as Steffl in Vienna.

Why it matters

Paoloni represents the mid sized family owned layer of Italian menswear, competing on tailoring and fabric quality in the wholesale channel.

Frequently asked questions

Where is Paoloni from?

Paoloni is an Italian menswear brand owned by the family whose name it carries.

What is Paoloni known for?

Paoloni is known for men's suits and jackets, as well as outerwear and trousers in fine fabrics.

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