Myths
Group Design Moda · Italy
Myths is an Italian trouser brand founded in 2010 and produced by Group Design Moda, a long-established family trouser manufacturer in Emilia Romagna. It makes men's and women's trousers and Bermuda shorts with a vintage, timeless look.
| Founded | 2010 |
|---|---|
| Producer | Group Design Moda (GDM) |
| Region | Emilia Romagna, Italy |
| Speciality | Trousers |
What is Myths?
Myths is an Italian brand specialising in trousers. Launched in 2010, it is produced by Group Design Moda (GDM), a family business in Emilia Romagna with a long history as a trouser manufacturer.
Products and positioning
Myths makes easy-wear trousers with a vintage, timeless feel for men and women, alongside Bermuda shorts. The brand combines casual and sporty cuts with carefully treated fabrics:
- Garment-dyed wool for winter
- Washed and hand-treated winter fabrics
- Linen and technical fabrics for summer
Signature construction details include internal tape, an internal waistband lining described as a skirt belt, and contrasting hand basting on the pockets. The brand has also worked on collaborations, such as Marcantonio x Myths shown at Pitti Uomo.
Distribution
Myths is sold through selected multi-brand stores in Italy, the rest of Europe, Canada, the United States, Japan and Korea, and regularly exhibits at Pitti Uomo in Florence.
Why it matters
Myths illustrates how Italian specialist manufacturers have built their own brands around a single category, using decades of production know-how to compete in the premium casual trouser market.
Frequently asked questions
Where is Myths from?
Myths is an Italian brand produced by Group Design Moda, a family trouser manufacturer in Emilia Romagna.
What does Myths sell?
Myths sells men's and women's trousers and Bermuda shorts made with garment-dyed and hand-treated fabrics.