Duno
Duno is an Italian jacket brand founded in 2014 that makes women's and men's outerwear for the premium outdoor sector. It is known for clean lines and no visible logos.
| Founded | 2014 |
|---|---|
| Origin | Italy |
| Core product | Jackets |
| Retailers | About 800 specialty retailers |
| Website | d-duno.it |
What is Duno?
Duno is a jacket brand that originated in Italy in 2014. It is driven by entrepreneur Chris Wang, who with his parents has been a jacket specialist for decades and moved from supplier to brand.
Products and positioning
The range covers jackets for women and men, including sporty vests, oversized coats and functional short jackets. Capsule collections use recycled and eco-friendly materials. The brand positions itself in the premium outdoor sector, combining innovation, fashion standards and a balanced price-performance ratio. Its design is Italian with subtle branding, and Wang says it is never too loud, with no logos disrupting the clean lines. Sustainability is a stated goal, with circular fashion as an aim.
Distribution
Duno first gained traction in fashion-conscious markets such as Japan, where it has its own store in Osaka, before launching in Italy and the rest of Europe. It reaches about 800 specialty retailers worldwide through distribution agencies in export markets. Adventure Agency handles Germany and Austria, and The WEARHOUSE Fashion Trade handles Switzerland.
Why it matters
Duno shows how a former supplier can build a brand through specialist retail and agency distribution.
Frequently asked questions
Where is Duno from?
Duno is an Italian jacket brand founded in 2014.
What does Duno sell?
Duno sells jackets, vests and coats for women and men, with capsule collections in recycled materials.