Vogue Eyewear
Luxottica · Italy
Vogue Eyewear is an Italian eyewear brand founded in 1973 and part of Luxottica since 1990. It makes fashion-led sunglasses and optical frames, mainly for women.
| Founded | 1973, Italy |
|---|---|
| Parent | Luxottica (since 1990) |
| Products | Sunglasses and optical frames |
| Main audience | Women |
| Website | vogue-eyewear.com |
What is Vogue Eyewear?
Vogue Eyewear is an Italian eyewear brand founded in 1973, taking its name from the fashion magazine Vogue. It was acquired in 1990 by the Italian eyewear group Luxottica, which also owns brands such as Ray-Ban, Oakley and Persol.
Products and positioning
The brand makes optical frames and sunglasses and positions itself as fashion-first and accessibly priced. Its best-selling lines are aimed at women, alongside unisex and men's styles.
- Cat-eye and bold geometric shapes
- Colourful acetates and slim metal frames
- Colours ranging from classic tortoiseshell to bright reds and purples
Collections follow seasonal trends and are adapted for regional markets such as India, Brazil and the Middle East, including oversized styles for some regions.
Marketing and innovation
Vogue Eyewear has worked with public figures including Gigi Hadid, Deepika Padukone and Millie Bobby Brown on collaborations. The brand has also introduced bio-based acetates and virtual try-on tools.
Why it matters
Vogue Eyewear shows how a large eyewear group uses a fashion-oriented brand to reach trend-driven, price-conscious shoppers, with regional adaptation and celebrity partnerships as core tools.
Frequently asked questions
Who owns Vogue Eyewear?
Vogue Eyewear has been part of the Luxottica group since 1990.
Is Vogue Eyewear related to Vogue magazine?
The brand takes its name from the fashion magazine Vogue, but it is an eyewear brand owned by Luxottica.