29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Gast

Italy

Gast is an Italian eyewear brand from Milan that makes optical frames and sunglasses. Its classic, acetate based designs are sold through independent opticians and online eyewear retailers in Europe and beyond.

Facts
OriginMilan, Italy
ProductsOptical frames and sunglasses
Known modelTazi
ChannelIndependent opticians
Websitegasteyewear.com
Segment
Mid-market
Categories
Eyewear
Sales channels
WholesaleE-commerce

What is Gast?

Gast is a Milanese eyewear brand producing optical frames and sunglasses. It is part of the Italian independent eyewear scene that sells mainly through specialist opticians rather than through its own retail network.

Products and positioning

The collection centres on classic frame shapes. A well known example is the Tazi, a dark brown Wayfarer style frame that menswear publication Permanent Style featured among three eyewear brands recommended by the Italian optician Astrologo Ottica. Other models, such as the Ciacer, come in colourful acetates including peach tones.

  • Optical frames
  • Sunglasses
  • Classic shapes in coloured acetate

Distribution

Gast is stocked by independent opticians, including Astrologo Ottica in Italy and Gem Opticians, and by online retailers such as Mister Spex, which carry both its sunglasses and optical frames.

Why it matters

Gast is an example of the small Italian eyewear labels that build their reputation through the recommendations of specialist opticians and menswear media, competing on design and Italian provenance rather than on licensed fashion names.

Frequently asked questions

Where is Gast eyewear from?

Gast is an eyewear brand from Milan, Italy.

What does Gast make?

Gast makes optical frames and sunglasses in classic shapes, sold through independent opticians and online eyewear retailers.

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