29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Melluso

Italy

Melluso is an Italian footwear company founded in 1945 that makes Made in Italy shoes. The family-run business grew from a small workshop producing custom-made shoes into a brand with its own boutiques and online shop.

Facts
Founded1945
FounderAlfonso Melluso
CountryItaly
OwnershipFamily-run
Websitemelluso.com
Segment
Mid-market
Categories
Footwear
Sales channels
Own storesE-commerce

What is Melluso?

Melluso is an Italian shoe brand whose story begins in 1945, when a workshop started producing custom-made shoes for a small circle of clients. The company carries the name of founder Alfonso Melluso and remains a family-run business.

Products and positioning

Melluso makes footwear labelled Made in Italy, presenting itself around passion, craftsmanship, industry and the enhancement of its home territory. The range covers everyday shoes for women and men, with the brand's identity rooted in Italian manufacturing rather than fashion trends.

Distribution

The brand sells through its own Melluso boutiques, including stores in Italian outlet centres such as Scalo Milano near Milan and Valmontone near Rome, as well as through its own e-commerce site.

Why it matters

Melluso is an example of the many mid-sized, family-owned Italian footwear companies that have moved from workshop production to a branded retail model while keeping domestic manufacturing at the centre of their proposition.

Frequently asked questions

Where is Melluso from?

Melluso is an Italian footwear brand that began in 1945 as a workshop making custom shoes.

Who founded Melluso?

The company was founded by Alfonso Melluso and is still run by the family.

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