Mason's
Mason's is an Italian clothing brand founded in 1974 by Giorgio Martini, rooted in Tuscan tailoring. It is best known for its chino and cargo trousers for men and women.
| Founded | 1974 |
|---|---|
| Founder | Giorgio Martini |
| Roots | Tailoring workshop, Carrara, Tuscany |
| Signature | Chino and cargo trousers |
| Website | masons.it |
What is Mason's?
Mason's is an Italian trousers and casualwear brand that presents itself as Italian tailoring excellence since 1974. Chinos are its signature product, and the brand calls itself a world reference for chino pants.
History
The brand's roots lie in the tailoring workshop of Vilmo Martini, a pattern maker and tailor from Carrara in Tuscany. In 1974 his son Giorgio Martini turned the workshop into a business. In the 1980s the company introduced an innovation in cotton dyeing, and in the 1990s it reinvented the cargo trouser, which became another hallmark of the brand.
Products and positioning
Trousers remain at the core, with fits ranging from extra slim and slim to carrot, regular, relaxed and wide leg. Named models such as Chile for men and Evita for women are central to the range. Around the trousers, Mason's offers:
- Cargo trousers, joggers and denim
- Blazers, suits, coats and jackets
- Shirts, sweatshirts and shorts
- Accessories and a fragrance
Why it matters
Mason's is an example of an Italian specialist brand that has built recognition around one product category, the chino, and extended it into a full casualwear and tailoring wardrobe.
Frequently asked questions
Where is Mason's from?
Mason's is an Italian brand with roots in a tailoring workshop in Carrara, Tuscany.
Who founded Mason's?
Mason's was founded in 1974 by Giorgio Martini, son of the tailor Vilmo Martini.