Superga
BasicNet · Italy
Superga is an Italian footwear brand with roots in Turin dating to 1911, best known for the 2750 canvas sneaker. Its website carries a copyright notice for BasicNet S.p.A., which is the only company it identifies.
| Founded | 1911 |
|---|---|
| Origin | Turin, Italy |
| Signature product | Superga 2750 |
| Company named on site | BasicNet S.p.A. |
| Segment | Footwear |
| Website | superga.com |
What is Superga?
Superga is an Italian casual footwear brand. Its official website says it has been around since 1911 and has roots in Turin, Italy. The brand's signature product is the Superga 2750, a canvas shoe with a vulcanised rubber sole, which the site credits with defining the casual sneaker.
Products and positioning
Superga sits in the mid-market of casual footwear, with a strong heritage identity built around a single iconic silhouette. The official range covers women's, men's and kids' collections and includes:
- Sneakers, led by the 2750
- Espadrilles and sandals
- Bags and backpacks
- Hats, socks and shoe accessories
Ownership
The website footer carries a copyright notice for BasicNet S.p.A., the only company identified on the page. The site does not describe the ownership relationship. Based on that notice, BasicNet is shown as the group in this profile, but the corporate history of the acquisition was not verified from a fetched source.
Business model and distribution
The sources consulted do not give channel details. The official website offers direct online sales across women's, men's and kids' collections, and a heritage canvas brand of this kind is typically also sold through footwear and department retailers. Store counts and revenue are not stated and are not claimed here.
Why it matters
Superga is an example of a heritage brand whose reputation rests on one product. The long life of the 2750 shows how a simple canvas design with a vulcanised sole can remain commercially relevant for more than a century, and how a brand can widen from a single shoe into a lifestyle range of bags, hats and accessories.
Frequently asked questions
Who owns Superga?
The Superga website carries a copyright notice for BasicNet S.p.A., the only company it names. The ownership relationship is not otherwise described on the site.
Where is Superga from?
Superga is an Italian brand with roots in Turin, and says it has been around since 1911.