Peserico
Italy
Peserico is a family-owned Italian fashion brand founded in 1962 by Maria Peserico in Cornedo Vicentino, in the Veneto region. It began with women's trousers and has grown to about 1,300 stores worldwide. It matters as a trouser specialist that also produces for other luxury labels.
| Founded | 1962 |
|---|---|
| Founder | Maria Peserico |
| Origin | Cornedo Vicentino, Veneto, Italy |
| Ownership | Founding family |
| Segment | Luxury and designer houses |
| Website | peserico.it |
What is Peserico?
Peserico is an Italian womenswear brand that started as a trouser specialist and now offers complete wardrobes. A directory also lists leather shoes and accessories. The company is still owned by the founding family.
History
Maria Peserico founded the business in 1962 in Cornedo Vicentino, Veneto. A directory lists Mary Peserico and Giuseppe Peruffo as the founders and owners, and Wikipedia names Maria's son Riccardo Peruffo as chief executive and creative director, with his wife Paola Gonella also involved in management. These leadership details come from Wikipedia and have not been confirmed for 2026.
Products and positioning
The brand began with women's trousers, then added skirts and complete looks. It launched its first men's collection in 2021. It is positioned in the premium segment of Italian ready-to-wear.
Business model and distribution
Peserico runs a wholesale-led model with a growing retail arm:
- About 1,300 stores worldwide stock the brand, according to Wikipedia
- More than 60 monobrand boutiques
- Over half of production is exported, with sales in Europe, Asia and the United States
- Contract manufacturing for international luxury labels
The contract business means the company's production know-how is used beyond its own label.
Why it matters
Peserico demonstrates how a niche product focus, here trousers, can support a brand across both own-label sales and manufacturing for third parties, while remaining under family control.
Frequently asked questions
Where is Peserico from?
Peserico is from Cornedo Vicentino in the Veneto region of Italy, where Maria Peserico founded it in 1962.
Who owns Peserico?
Peserico is described as still owned by the founding family. Maria Peserico's son Riccardo Peruffo is named as CEO and creative director on Wikipedia.