8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Boglioli

Italy

Boglioli is an Italian tailoring brand founded in 1974 by the brothers Mario and Stefano Boglioli in Gambara, near Brescia. It has been owned by private equity since the family sold the business in 2013. It matters for popularising the soft, deconstructed jacket in Italian menswear.

Facts
Founded1974
FoundersMario and Stefano Boglioli
OriginGambara, Brescia, Italy
ShowroomMilan, Italy
SegmentLuxury and designer houses
Websiteboglioli.com
Segment
Premium
Categories
MenswearWomenswear
Sales channels
Own storesWholesaleE-commerce

What is Boglioli?

Boglioli is an Italian menswear brand best known for unstructured, lightly constructed tailoring. Its showroom is in Milan, on Via Tortona, while the family business originated in Gambara near Brescia.

History

Wikipedia describes Boglioli as founded in 1974 by Mario Boglioli and his brother Stefano, with a younger brother, Pierluigi, joining in the early 1990s. One directory notes that the family had run a men's tailor shop in Gambara until the 1960s. In 2013 the Boglioli brothers sold the company to a private equity group. Sources name different investors, so this profile does not name a current owner. Wikipedia lists Francesco Russo as president and CEO.

Products and positioning

The brand is known for deconstructed cashmere jackets with a washed, vintage look and for garment-dyed tailoring. A signature item is the K Jacket. Womenswear was launched in 2022.

Business model and distribution

Boglioli combines wholesale with a small number of own stores:

  • Retail stores opened in Milan (2014) and New York (2016)
  • Sales in markets including the US, Canada, Japan and Russia through retailers
  • A Milan showroom for buyers

Further store counts are not documented in the sources consulted.

Why it matters

Boglioli helped shift Italian tailoring away from stiff, padded construction towards a relaxed silhouette, and its move from family to investor ownership mirrors a wider pattern among Italian tailoring houses.

Frequently asked questions

Who owns Boglioli?

The Boglioli brothers sold the company to a private equity group in 2013. Sources differ on the investor named, so a current owner is not stated here.

Where is Boglioli from?

Boglioli is from Italy. The family business began in Gambara, near Brescia, and the brand has a showroom in Milan.

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