8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Fay

Tod's Group · Italy

Fay is an Italian clothing brand launched in 1986 by the Della Valle family and part of Tod's Group. It is known for outerwear and refined casual clothing for men and women.

Facts
Launched1986 (Wikipedia)
FounderDella Valle family; Diego Della Valle listed as founder by a directory
OwnerTod's Group
Sister brandsTod's, Hogan, Roger Vivier
SegmentLuxury and designer houses
Websitefay.com
Segment
Premium
Categories
WomenswearMenswearChildrenswear
Sales channels
WholesaleE-commerce

What is Fay?

Fay is an Italian clothing brand owned by Tod's Group. Wikipedia reports that the Della Valle family launched it in 1986 as a sister brand to diversify the family's business interests, two years before Hogan in 1988. A brand directory lists Diego Della Valle as founder and describes a casual wear brand created in the mid 1980s.

Products and positioning

The official site describes seasonal collections with fine fabrics, clean silhouettes and a feminine, understated look. A past collection described there mixed urban technical garments with country chic, including duffle coats, overcoats and blazers, drawing on Italian and British tailoring. Directory listings add men's, women's and junior's collections built around classic styles refreshed each season.

Ownership and group context

Fay belongs to the Tod's Group, which also owns Tod's, Hogan and Roger Vivier. Wikipedia reports the following ownership steps for the group:

  • 2021: LVMH raised its stake in Tod's from 3.2 to 10 per cent.
  • 2022: a family offer to delist the company failed to reach its threshold.
  • 2024: the Della Valle family agreed a deal with L Catterton, backed by LVMH's Bernard Arnault, under which L Catterton would buy 36 per cent, the family would keep 54 per cent and an LVMH investment arm would hold 10 per cent, ending the stock market listing.
  • John Galantic became chief executive in September 2024 and resigned in May 2026.

Wikipedia reports no ownership changes specific to Fay in this period.

Business model and distribution

The sources reviewed do not document Fay's channel mix in detail. As a brand in a group built on wholesale and own retail, it is presented through its official site and the group's channels.

Why it matters

Fay is a smaller brand inside a major Italian luxury group, and it shows how the Della Valle family used sister labels to broaden beyond footwear and leather goods.

Frequently asked questions

Who owns Fay?

Fay belongs to Tod's Group, which is controlled by the Della Valle family. In 2024 the family agreed a deal with L Catterton, backed by LVMH's Bernard Arnault, that ended Tod's stock market listing.

Where is Fay from?

Fay is an Italian brand launched in 1986 by the Della Valle family, who also founded the Tod's business.

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