Iceberg
Gilmar · Italy
Iceberg is an Italian ready-to-wear brand founded in 1974 in San Giovanni in Marignano by Silvano Gerani and Giuliana Marchini. It belongs to the knitwear manufacturer Gilmar and is known for knitwear and fashionable sportswear.
| Founded | 1974, San Giovanni in Marignano |
|---|---|
| Founders | Silvano Gerani and Giuliana Marchini |
| Owner | Gilmar Group |
| Creative director | Paolo Gerani (per Wikipedia, undated) |
| Segment | Luxury and designer houses |
| Website | iceberg.com |
What is Iceberg?
Iceberg is an Italian fashion label, active since 1974 according to its official site. Wikipedia states that it was founded in San Giovanni in Marignano, in the Emilia-Romagna region, by the designers Silvano Gerani and Giuliana Marchini.
History
Iceberg began as a knitwear specialist and was an early promoter of fashionable sportswear. It later expanded into leatherwear and jeans. Wikipedia lists women's and men's ready-to-wear, accessories, fragrances and childrenswear among its categories, with footwear and sunglasses also mentioned. A 2011 collection appeared at The Brandery fashion show in Barcelona.
Ownership: Gilmar
Wikipedia names Gilmar Group, founded in 1962, as the owner. The official site's copyright notice names Gilmar Divisione Industria S.p.A. in San Giovanni in Marignano. FashionNetwork described Gilmar in 2015 as a knitwear manufacturer based in the same town that owns Iceberg, produces and distributes Fausto Puglisi, Siviglia and Paolo Pecora under licence, and had turnover of about 100 million euros in 2014. Gilmar's chief executive at the time, Paolo Gerani, was quoted on the group's 2015 stake in N°21.
Creative direction
Wikipedia lists Paolo Gerani, the founders' son, as creative director and brand manager. The article is undated, so the 2026 position should be confirmed with the company.
Business model
- Vertical structure: Gilmar is a manufacturer as well as an owner, so production and distribution sit close to the brand.
- Licensing out is limited in the sources reviewed, but Gilmar itself works as licensee for other labels.
- Distribution details, store counts and sales for Iceberg are not documented in the sources used, and none are quoted.
Why it matters
Iceberg is a long-running Italian brand owned by its manufacturing group rather than a luxury conglomerate. It shows how knitwear makers in Emilia-Romagna built brands from production expertise, and it links to N°21 through the same owner.
Frequently asked questions
Who owns Iceberg?
Iceberg is owned by Gilmar, a knitwear manufacturer based in San Giovanni in Marignano, Italy. Gilmar also holds a 30 per cent stake in the fashion label N°21.
Where is Iceberg from?
Iceberg is an Italian brand founded in 1974 in San Giovanni in Marignano, in the Emilia-Romagna region.