Lorenzoni
Lorenzoni is an Italian contemporary menswear collection built on fine knitwear and rich materials. It showcases the craftsmanship of the knitwear maker Maglificio Liliana and exhibits at Pitti Uomo in Florence.
| Country | Italy |
|---|---|
| Focus | Contemporary menswear and knitwear |
| Linked maker | Maglificio Liliana |
| Trade fair | Pitti Uomo |
| Website | lorenzoni-store.com |
What is Lorenzoni?
Lorenzoni is a contemporary Italian menswear collection aimed at men who recognise quality raw materials and fine workmanship. It is presented as a showcase for the knitting expertise of Maglificio Liliana, and is described in the trade as a family brand with a long-standing tradition.
Products and positioning
Italian style is expressed through texture, jacquard and intarsia patterns, special dyeing techniques and printed fabrics. The collection includes:
- Knitwear and polos
- Shirts and T-shirts
- Blazers, jackets and waistcoats
- Hats and scarves
Lorenzoni works with exclusive yarns described as eco-sustainable, recycled, organic or natural, ranging from cashmere and extrafine merino wool to fine silk and pure cotton. The company also offers private label production.
Distribution
Lorenzoni presents its collections to international buyers at Pitti Uomo in Florence and sells through its own online store and menswear retailers.
Why it matters
Lorenzoni reflects a common Italian model in which a specialist knitwear manufacturer builds its own branded collection to showcase its craftsmanship while continuing to produce for other labels.
Frequently asked questions
What does Lorenzoni make?
Lorenzoni makes Italian menswear, especially knitwear, plus shirts, jackets, waistcoats, hats and scarves.
Where is Lorenzoni from?
Lorenzoni is an Italian menswear brand linked to the knitwear maker Maglificio Liliana.