14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Lomer

Italy

Lomer is an Italian outdoor footwear brand based in Montebelluna in the Veneto. For almost 50 years it has made trekking, hiking and comfort boots and shoes under the motto "Legendary Comfort".

Facts
HeadquartersMontebelluna, Italy
CompanyLomer S.r.l.
ExperienceAlmost 50 years
FocusTrekking, hiking and comfort footwear
Websitelomer.it
Segment
Mid-market
Categories
FootwearOutdoor
Sales channels
E-commerceWholesale

What is Lomer?

Lomer is an Italian maker of trekking, hiking and comfort footwear. The company, Lomer S.r.l., is based in Montebelluna in the province of Treviso, a town long associated with mountain and sports boot production. The brand states that it has been making footwear for almost 50 years and has marked the milestone with anniversary editions.

Products and positioning

Lomer presents its shoes as combining comfort, style and quality, summed up in the line "Lomer Legendary Comfort". Its range is organised by activity:

  • Travel and urban outdoor
  • Light hiking and hiking
  • Backpacking
  • Alpine

Named collections include BioNaturale, Levico, Gravity, Marmolada and Everest, alongside accessories and shoe care products. Retail prices for key boots sit in the mid-market, at roughly EUR 140 to EUR 180.

Distribution

Lomer sells through its own Italian web store and a separate UK storefront, and its boots are stocked by outdoor specialists in other European markets, including Poland.

Why it matters

Lomer is one of the established mid-sized footwear companies of the Montebelluna district, illustrating how Italy's outdoor footwear cluster supplies comfort-focused hiking boots to a broad European customer base.

Frequently asked questions

Where is Lomer from?

Lomer is an Italian footwear brand based in Montebelluna, in the province of Treviso.

What does Lomer make?

Lomer makes trekking, hiking, travel and comfort boots and shoes, plus accessories and shoe care products.

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