Dan John
Dan John is an Italian menswear chain from Rome, founded in 2015 by Daniele Raccah and Giovanni Della Rocca. It sells men's suits at accessible prices through its own stores and online.
| Founded | 2015 |
|---|---|
| Founders | Daniele Raccah and Giovanni Della Rocca |
| Based in | Rome, Italy |
| Core product | Men's suits |
| Footprint | About 240 stores in 31 countries |
| Website | danjohn.com |
What is Dan John?
Dan John is a menswear chain from Rome, Italy. It was founded in 2015 by Daniele Raccah and Giovanni Della Rocca, and the name combines their first names: Dan for Daniele and John for Giovanni.
Products and positioning
The core product is the men's suit, with a main price range of about 130 to 190 euros. Production takes place in the Far East, including China, and in Turkey, using synthetic-blend fabrics sourced abroad rather than from Italian mills.
Distribution
Dan John operates a large store network and also sells online. The business has grown quickly since its launch.
- About 240 stores at the time of a 2026 trade report
- Plans to open 40 stores in 2026 and to roughly double its store count within five years
- Presence in 31 countries, with recent expansion into the United Arab Emirates, North Africa, the Baltic states, Vietnam and Malaysia
- Italy accounts for about 90 per cent of sales
Why it matters
Dan John shows how a vertically simple, store-led model built on low-priced suits can scale internationally. German customers already order from its online store, and the company is looking for a local partner to open its first stores in Germany.
Frequently asked questions
Where is Dan John from?
Dan John is an Italian menswear chain from Rome.
Who founded Dan John?
Daniele Raccah and Giovanni Della Rocca founded Dan John in 2015, and the name combines their first names.