Piazza Italia
Italy
Piazza Italia is an Italian clothing retailer founded in 1993 in Nola that describes itself as accessible Italian fashion. It sells womenswear, menswear and childrenswear and operates stores in Italy and abroad.
| Founded | 1993 |
|---|---|
| Origin | Nola, Italy |
| Company | Piazza Italia S.p.A. |
| Franchise since | 2007 |
| Segment | Mass market and fast fashion |
| Stores | More than 151 in Italy, 37 abroad (undated) |
| Website | piazzaitalia.it |
What is Piazza Italia?
Piazza Italia S.p.A. is an Italian fashion retailer that positions itself as the excellence of accessible Italian fashion. It sells clothing, accessories and shoes for women, men and children, with an outlet section and gift cards on its website.
History
The company was founded in 1993 in Nola, in the Campania region. Its first store was in the Lo Zodiaco shopping centre in Anzio, and in July 2003 it opened its largest store, about 3,000 square metres, in Sesto San Giovanni. In 2007 it became a franchise. The brand became known for provocative advertising: in 2010 it answered Diesel's Be Stupid campaign with Be Intelligent, using an Albert Einstein photograph, and it ran further campaigns in 2011 and 2012.
Business model and distribution
According to the source consulted, Piazza Italia has more than 151 stores in Italy and 37 abroad, with about 150,000 square metres of selling space in Italy and more than 2,200 employees, although no year is given for these figures. International stores are listed in Saudi Arabia (8), the United Arab Emirates (3), Georgia (3), Bahrain, Jordan, Kazakhstan and Kuwait. The online shop offers free shipping above €49.99, free returns in store and online, and Click and Collect, and the brand runs a loyalty programme called Piazza Italia Club.
Why it matters
Piazza Italia is a notable Italian value chain whose growth, franchise model and Gulf expansion differ from the better-known Spanish and Scandinavian fast fashion groups. Ownership, founders and current leadership could not be verified from the sources consulted.
Frequently asked questions
Where is Piazza Italia from?
Piazza Italia is from Italy. It was founded in 1993 in Nola and has stores across Italy and in several Gulf and other countries.
Is Piazza Italia a cheap brand?
Piazza Italia positions itself as accessible Italian fashion, so it sits in the value segment, selling clothing, accessories and shoes at affordable prices.