GCDS
GCDS is an Italian streetwear label founded in Milan in 2015 by brothers Giuliano and Giordano Calza. It makes men's and women's clothing, accessories, a childrenswear line and beauty products, all now produced in Italy.
| Founded | 2015, Milan |
|---|---|
| Founders | Giuliano and Giordano Calza |
| First flagship | Piazza Gae Aulenti, 2016 |
| Lines | GCDS Mini, GCDS Beauty |
| Website | gcds.it |
What is GCDS?
GCDS stands for Giuliano Calza Design Studio. The label was founded in Milan in 2015 by brothers Giuliano Calza, the creative director, and Giordano Calza, the chief executive.
History
The first product was a run of 100 logo sweatshirts. GCDS started as an online-only seller before moving into physical retail, opening its first flagship store at Piazza Gae Aulenti in Milan in 2016. Production, initially in China, is now entirely in Italy.
Products and positioning
- Seasonal men's and women's collections, shown at Milan Fashion Week and also in New York
- Accessories and limited capsules such as Made in LA
- GCDS Mini, a childrenswear line launched in 2018
- GCDS Beauty, a lipstick line launched in 2019
The brand is known for playful collaborations rooted in pop culture, including Bratz in 2021, One Piece for Spring/Summer 2022 and a 2025 line with Mattel inspired by Polly Pocket.
Distribution
GCDS operates stores in Italy and in Shanghai, Hong Kong and Beijing, alongside wholesale distribution and online sales.
Why it matters
GCDS is a leading example of a digitally born Italian streetwear brand that moved from online drops to runway shows and international stores.
Frequently asked questions
What does GCDS stand for?
GCDS stands for Giuliano Calza Design Studio, after co-founder and creative director Giuliano Calza.
Where is GCDS from?
GCDS is an Italian label founded in Milan in 2015, and its clothing is made entirely in Italy.