29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Lamberto Losani

Lamberto Losani Group · Italy

Lamberto Losani is an Italian cashmere and knitwear brand based in Perugia, Umbria. Founded in 1940 as an artisanal sock maker, the family company now produces refined women's knitwear sold worldwide.

Facts
Founded1940
HeadquartersPerugia, Italy
SpecialityCashmere knitwear
OwnershipFamily-owned
Websitelambertolosani.com
Segment
Premium
Categories
Womenswear
Sales channels
WholesaleDepartment stores

What is Lamberto Losani?

Lamberto Losani is a family-owned knitwear company from Umbria, a region with a long knitting tradition. Based in Perugia, with an outlet in Magione overlooking Lake Trasimeno, it promotes itself around the authentic look of cashmere.

History

The company began in 1940 as an artisanal sock maker before specialising in knitwear. It has exported for decades and remains a family business, with members of the Losani family active in its management.

Products and positioning

The focus is on women's cashmere and knitwear with an artisanal finish. The brand's signature piece is a high-neck sweater in cashmere and superfine silk. Lamberto Losani also experiments with knitting technology, from tubular jacquards based on antique Japanese floral prints to airbrushed techniques that make a garment reversible in two colours.

Distribution

Lamberto Losani sells through more than 400 selected points of sale worldwide and works with leading international department stores, supported by a dedicated buyer area for trade customers.

Why it matters

The brand is part of the Umbrian cashmere cluster, showing how small, lean family firms combine craft heritage with technical innovation to compete in premium knitwear.

Frequently asked questions

Where is Lamberto Losani from?

Lamberto Losani is an Italian knitwear brand based in Perugia, Umbria.

What is Lamberto Losani known for?

It is known for cashmere knitwear, especially its high-neck sweater in cashmere and superfine silk.

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